The quality and quantity of data you can collect allow business owners to fine-tune their advertising to target a precise demographic, location, language, and more.Įthos Copywriting analyzes this data to create useful, valuable, and relevant ads for your potential customers. Arguably, the most significant benefit of Google’s platform is its measurability. billboards, brochures, and business cards) are still alive and well, Google Ads has taken marketing to a whole new level. While the days of conventional advertising (i.e. The basic premise of Google Ads is simple: we curate a list of optimum keywords for your ad groups, show your ad to people actively searching for your product and/or service, and then these potential customers click on your ad to visit your website. Google Ads can also highlight areas of your website that can be enhanced with on-page SEO.
Pay-per-click campaigns are customer targeted, extremely effective, and can deliver an incredible return on investment (ROI). Ethos Copywriting offers results-focused Google Ads management services.
Google Ads (previously known as Google AdWords) is a comprehensive paid advertising program created by Google.
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